Nice to meet you! I'm

Grace Guo

UI UX Designer, Product Designer, Marketing and Branding Specialist, Graphic Designer, Photographer

About

About Me

UI UX / Product Design
5 years
Creative Experience
9 years
Pet Owner
21 years

 

Experience

Lead Product Designer

Utradea Inc. | Dec 2020 - Aug 2022

Built and maintained the design system at this Toronto-based fintech startup, later on leading the design team

Director of Art and Design

Even Matchup Gaming | Dec 2015 - Sep 2016, 2016 - 2021 (contractor)

Created all original marketing and branding material for Canada’s premier eSports events

Freelance

Grace Creatives | Sep 2014 - Present

Includes event photography for MLH (Major League Hacking), design for AMD's eSports tournament and convention, editorial and web design for a handful of private school across Toronto, as well as professional, sports, and wedding photography

 

Education

University of Toronto

Honours Bachelor of Science | Jun 2020

Studied in computer science, statistics, and specialist psychology

 

Skills

Snapshot

Portfolio

  • All
  • Design
  • Research
  • Marketing

Cross-Platform

Wireframes, mockups, and prototypes for responsive desktop, tablet, & mobile app designs

Trends

Balancing familiar designs and interactions with the latest trends for any target audience

Design System

Shared component, type, and colour libraries with documentation and comments for cross-functional teams!

Accessibility

Intuitive, readable designs across light and dark themes

Design Cycle

Evaluating, prioritizing, and designing actionable solutions

Social Media Kits

PFPs and covers for Facebook, Youtube, Twitter, Reddit, LinkedIn & Instagram

Data Analysis

Identifying design improvements and changes through aggregate and individual data analyses

Feature Promo

Ads in marketing campaigns for new features that roll out

Components

Organized hierarchical libraries with conventional naming

Videos

Feature videos and tutorials created in Adobe After Effects

Concept Draft

Exploring and iterating through client discussion

Brand Identity

Adobe Illustrator and Photoshop; designs for different use cases

Email Marketing

Graphics and templates for outreach and newsletters within email marketing services

Event Branding

Maintaining brand identity across new and exciting events

Social Media Content

Graphics and templates for consistent social media engagement

Personas

Identifying B2C and B2B pain points and key user journeys

SWAG

Stickers, apparel, and more!

Competitive Analysis

Overview of competitive landscape towards better insight and decision making for company goals

Media/Brand Kit

Logos, type, colours, & arrangement

IA

Site architecture designed with intuitive user flows in mind

Data Collection

Usability and user testing for qualitative and quantitative data

Contact

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